Objects
No matter the purpose of shooting an object or product, it’s important to remember the purpose of it. What will make consumers want to buy the product? How does it make them feel? Why is it important?
Brands
When shooting photos to represent a certain brand, it’s important to represent them as accurately as possible and show them in a positive light. In the case of the matches on the right, they were given out at a restaurant. After eating at the restaurant I composed the photos to represent the vibe of the restaurants atmosphere.
Products
A product, especially those that people wear, have to feel good. If your product looks poorly made or doesn’t look admirable, nobody will want to purchase it. With the sunglasses on the left, I wanted the sunglasses to feel luxury. Having the brand name in the photo is crucial to drawing a connection between the brand and the product. By eliminating the color to match the product, I believe the sunglasses give a feeling of luxury and sleek design. Focusing in on half of the product makes viewers feel closer to the product/brand.
Showcase
Showcasing a product/object allows for some creative freedom. In the case of the guitar on the right, Capturing the design of the body while making sure the strings popped was the main goal. Everybody knows how a guitar works and what it does. If you want to see me play, you don’t.